Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

• Performance Planner leverages machine learning for forecasting.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.
• Performance Planner integrates with other budgeting software, such as QuickBooks.
• Performance Planner is free to use with any merchant-hosted storefront.
• Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

The correct answer is:

• Performance Planner leverages machine learning for forecasting.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.

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Sources: Google Shopping Ads Certification Course

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