Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

• Create a library of assets he might use during the ad creation process.
• Gather feedback from people already using his app regularly.
• Conduct thorough research on apps belonging to similar businesses.
• Define a goal he wants to achieve with an App campaign.

The correct answer is:

• Define a goal he wants to achieve with an App campaign.

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Sources: Google Ads Apps Assessment Certification Course

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