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William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.) Select All Correct Responses

March 30, 2022April 7, 2022 Sara Merlin 0 Comments

Machine learning lets William spend more time on marketing strategy than campaign details. Machine learning handles client communication, giving William

Author: Sara Merlin

Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?

Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do ﬁrst?

In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are diﬀerent. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?

Which app type is the most downloaded on Google Play?

Which components of a Google App campaign allow marketers to reach valuable users?

A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?