Author: Sara Merlin

A significant percentage of app users churn after three months. Apps can be accidentally uninstalled. Users who haven’t yet downloaded

So advertisers know if their audience targeting is successful. So advertisers know if frequency capping is working. So advertisers know

Google offers more segmentation information for VTCs than all other networks. The VTC metric used by Google is different from

Key features of the app The title of the app Contact details The brand name The correct answer is: Key

During the entirety of the ad. At the beginning of the ad. Midway through the ad. At the end of

App downloads are growing year over year. While on mobile devices, users spend the majority of time in apps. Apps

The system can automatically create individual ad groups to accommodate each asset type. The system has flexibility to create individual

Average cost per in-app action. Number of installs. Number of best assets. Average cost per install. The correct answer is: Number of

By delivering a different ad to every user. By delivering relevant ads to users only on YouTube. By delivering ads

Launch Grow Maturity Engagement The correct answer is: Launch Grow Maturity Engagement CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET