Author: Sara Merlin

They’re built for performance, reach, and scale. They enable advertisers to control all aspects of their branding. They’re limited to banner-eligible slots.

They have a library of creative assets to match your product. They’re complex to build, giving you total control of

You can upload your own creative assets. You can upload your own ads using templates. You can set the ads

They let you create ads that serve in all ad slot sizes. They offer greater control over the way your

By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement

A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time The correct

Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed

Highly segmented insights are provided for daily campaign deep dives. Smart Display campaigns can automatically create video content. A Smart

Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will

Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from your performance history. Predictions built from files