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Author: Sara Merlin

Google Ads Display Certification

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Ad extensions Keywords Bids Ads Budgets The correct answer is: Bids Budgets CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET

Google Ads Display Certification

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input.

Google Ads Display Certification

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Search Shopping Display Video The correct answer is: Display CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Google Ads Display Certification

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions. Google

Google Ads Display Certification

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Demographic targeting Affinity audiences In-Market audiences Custom Affinity audiences The correct answer is: Demographic targeting CLICK HERE TO DOWNLOAD FULL EXAM

Google Ads Display Certification

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Allows advertisers to bid only for clicks from a specific group. Uses machine learning to set bids, which saves time.

Google Ads Display Certification

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Videos Ad dimensions Headlines Images Keywords The correct answer is: Headlines Images CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET

Google Ads Display Certification

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

In-Market audiences Demographic targeting Custom Affinity audiences Similar Audiences The correct answer is: In-Market audiences CLICK HERE TO DOWNLOAD FULL

Google Ads Display Certification

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Target impression share Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Maximize clicks The correct answer is: Target

Google Ads Display Certification

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and

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