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Author: Sara Merlin

Google Ads Display Certification

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

March 29, 2022April 6, 2022 Sara Merlin 0 Comments

Options and tracking Profit and privacy Credits and context Control and results The correct answer is: Control and results CLICK

Google Ads Display Certification

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

March 29, 2022April 6, 2022 Sara Merlin 0 Comments

Search, Display, Video, Print, and App Search, Print, TV, Shopping, and App Search, Display, Video, Shopping, and App Social, Video,

Google Ads Display Certification

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

March 29, 2022April 6, 2022 Sara Merlin 0 Comments

It harnesses best-in-class intent signals to place her ads against the most relevant content. Her ads enable customers to purchase her clothing

Google Ads Display Certification

Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

March 29, 2022April 6, 2022 Sara Merlin 0 Comments

Remarketing In-Market audiences Similar Audiences Affinity Audiences The correct answer is: Remarketing CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

Google Ads Display Certification

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

March 29, 2022April 6, 2022 Sara Merlin 0 Comments

Build awareness Influence consideration Drive action Increase sales The correct answer is: Influence consideration CLICK HERE TO DOWNLOAD FULL EXAM

Google Ads Display Certification

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

March 29, 2022April 6, 2022 Sara Merlin 0 Comments

Postal code Age Gender Location Occupation The correct answer is: Age Gender CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET

Google Ads Display Certification

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

March 29, 2022April 6, 2022 Sara Merlin 0 Comments

In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management. Its summary report provides

Google Ads Display Certification

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?

March 29, 2022April 6, 2022 Sara Merlin 0 Comments

It reaches specific audiences based on a combination of declared and inferred data. It reaches TV-like audiences based on a holistic picture

Google Ads Display Certification

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

March 29, 2022April 6, 2022 Sara Merlin 0 Comments

Users actively researching and intending to buy new products or services Audience interest around different topics Input from specific landing

Google Ads Display Certification

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

March 29, 2022April 6, 2022 Sara Merlin 0 Comments

Demographic targeting Custom Intent audiences Dynamic remarketing Affinity Audiences The correct answer is: Dynamic remarketing CLICK HERE TO DOWNLOAD FULL

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