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Google Ads Search Certification

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Time Interest Intent Device Location I love historical sites and San Francisco. (2) It is 10 a.m. (1) I

Google Ads Search Certification

In-market audiences allow the opportunity to specifically identify what kind of user?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Someone who has an interest in a topic Someone who is in the mindset to buy Someone who writes content

Google Ads Search Certification

Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

3 6 4 5 The correct answer is: 4 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Google Ads Search Certification

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities

Google Ads Search Certification

How does automating your bid contribute to a successful Google Ads campaign?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically

Google Ads Search Certification

How can Performance Planner serve your business?

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By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal

Google Ads Search Certification

How can ad extensions contribute to increasing user engagement?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

With attractive images and videos. Ad extensions include a “like” button to gauge if an ad is favorable. Ad extensions

Google Ads Search Certification

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation The correct answer is: Smart refrigerator reviews

Google Ads Search Certification

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend The correct answer is: A

Google Ads Search Certification

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Sales, consideration, and integrity Growth, reach, and traffic Relevance, control, and results Influence, awareness, and promotion The correct answer is: