Author: Sara Merlin

Maximum, show up Higher, convert Lower, sell The correct answer is: Higher, convert Sources: SEMrush PPC Fundamentals Certification Course To

Beach chairs Best beach chairs Best beach chair Beach chair The correct answer is: Beach chair Sources: SEMrush PPC Fundamentals

Websites that aren’t Google properties, but have a search box which delivers Google’s search results Websites that belong to Google

Campaign ->Account -> MCC -> Ad Group Account ->MCC -> Campaign -> Ad Group MCC -> Account -> Campaign -> Ad Group The correct answer is: MCC -> Account -> Campaign -> Ad Group Sources: SEMrush PPC Fundamentals Certification Course To see

Higher conversion rate Ad position Number of ad clicks The correct answer is: Ad position Sources: SEMrush PPC Fundamentals Certification

Add keywords Limit your advertising to fewer products Target fewer keywords Focus on fewer users The correct answer is: Limit

To both groups Higher up on the decision making funnel (first becoming aware) Lower on the decision making funnel (ready

Know how much to pay per click Understand the cost for each of the conversions along the funnel. A/B test

Action Awareness Desire Interest The correct answer is: Awareness Sources: SEMrush PPC Fundamentals Certification Course To see all the questions

The middle The beginning Same number throughout The end The correct answer is: The beginning Sources: SEMrush PPC Fundamentals Certification