Author: Sara Merlin

Creating a content calendar Designing illustrations to support content Segmenting your audience Identifying social media influencers The correct answer is:

Online readers have a reduced attention span, due to being flooded with information Certain blogging platforms have a limit on

Humour Please Surprise Educate The correct answer is: Educate CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Marketing channels Demographics Audience segmentation Group dynamics The correct answer is: Audience segmentation CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS

Creating and posting content ad-hoc when you have the time The creation of time-sensitive content that can be published through various channels Regularly emailing

Videos are entertaining, long and include a CTA Videos are relevant, short and include a CTA Videos are relevant, long

People’s names People’s address People’s pet names People’s relationship status The correct answer is: People’s relationship status CLICK HERE TO

The business has a mobile app instead of a website The site include business phone numbers The site works on

Long tail keywords Shorter keywords and phrases Longer keywords and phrases Exact match keywords The correct answer is: Shorter keywords

Text messages Pull notifications Push notifications Email notifications The correct answer is: Push notifications CLICK HERE TO DOWNLOAD FULL EXAM