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Author: Sara Merlin

SEMrush PPC Fundamentals 

True Or False? An Effective PPC Strategy Should Consider The Ads Themselves; The Steps That Users Take On Your Website In Order To Convert To Clients Is Not A Part Of This Strategy.

April 28, 2022 Sara Merlin 0 Comments

True False The correct answer is: False Sources: SEMrush PPC Fundamentals Certification Course To see all the questions and correct

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SEMrush PPC Fundamentals 

Which Is Not True About Display Advertising?

April 28, 2022 Sara Merlin 0 Comments

Your target audience for display advertising is not limited to the number of people looking for you on the web.

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SEMrush PPC Automation 

Which Bidding Strategy Is NOT Eligible For Display Campaigns?

April 28, 2022 Sara Merlin 0 Comments

Target Impression Share Target ROAS (Return on Ad Spend) Viewable Impressions Max Clicks Max Conversions Manual (with optional eCPC) Target

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SEMrush PPC Automation 

What Are The Requirements For Smart Display Conversions?

April 28, 2022 Sara Merlin 0 Comments

At least 50 display conversions or 100 search conversions in a 30-day period No conversion requirement 15 conversions in a

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SEMrush PPC Automation 

What’s A Reason To Opt Out Of Automation?

April 28, 2022 Sara Merlin 0 Comments

You are under pressure to get lots of volume You are struggling to get conversion tracking to work correctly You

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SEMrush PPC Automation 

Which Is A Reasonable Reason To Opt For Automation?

April 28, 2022 Sara Merlin 0 Comments

You don’t have time to work on creative. You are struggling to get conversion tracking to work correctly. You are

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SEMrush PPC Automation 

How Do Learning Periods Impact Campaigns?

April 28, 2022 Sara Merlin 0 Comments

They don’t – they are purely for account managers to test what works. They are 5-day periods where there shouldn’t

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SEMrush PPC Automation 

What’s The Difference Between A Responsive Search Ad (RSA) And A Dynamic Search Ad (DSA)?

April 28, 2022 Sara Merlin 0 Comments

RSAs require human input for all fields, while DSAs only let you edit descriptions. There is no difference. RSAs change

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SEMrush PPC Automation 

Which Campaign Types Have Smart Campaign Variations? Choose Three Options.

April 28, 2022 Sara Merlin 0 Comments

Video Display Gmail Search Shopping  The correct answer is: Display Search Shopping Sources: SEMrush PPC Automation Certification Course To see

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SEMrush PPC Automation 

If Conversion Data Is Not Quite Right, What Bidding Strategy Should You Use? Choose Two Options.

April 28, 2022 Sara Merlin 0 Comments

Manual Bidding Smart bidding (Target CPA, Target ROAS, Max Conversions) Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)  The

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