When looking to advertise your business to mobile users, social media advertising can be really effective because…
it allows you to target people who have ad blockers enabled it can be seen by people who aren’t logged
Read moreAuthor: Sara Merlin
Which of the following would be described as a good business goal to set for your social media campaigns?
Increase staff morale Increase audience engagement Increase customer satisfaction Increase overall profit The correct answer is: Increase audience engagement CLICK
Read moreDigital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?
A business that operates from a specific geographic location A business that is within a 5km radius from the customer
Read moreWhich of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
Answer The Public Google Ads Editor Facebook business manager EM Rush The correct answer is: Answer The Public CLICK HERE
Read moreMobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?
Optimised for different devices Visually engaging Full of relevant information Text heavy The correct answer is: Optimised for different devices
Read moreWith more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Site speed and usability Keywords and metadata Image size and navigation Site speed and visual appearance The correct answer is:
Read moreWhich of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Personalising content to make each customer feel important, taking into account available data about each individual customer. Reducing the number
Read moreWhen it comes to mobile, how would you define usability?
The visitor’s time navigating your site The visitor’s experience on your site The visitor’s general time on your site The
Read moreWhen looking to promote your products and services locally, what are the benefits of using search engine ads?
Everyone uses search engines You can target ads to a specific geographic area You can target ads to specific genders
Read moreWhen looking to get noticed locally online, what information should you ensure is on your website as a minimum?
Your social media links An interactive map Your physical location details Business registration number The correct answer is: Your physical
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