Social Media Tactics Tend To Fall Into 3 Categories:
Paid, Owned, Earned Aimed, Taught, Bought Earned, Borrowed, Acquired Earned, Influenced, Purchased The correct answer is: Paid, Owned, Earned CLICK
Read moreAuthor: Sara Merlin
An Example Of An “Earned” Social Media Tactic:
generating positive conversations on social around your products or services sparking word of mouth recommendations from previous customers forging mutually
Read moreIf You’re Using Paid Advertisements On Twitter, And Want More People To See Your Tweets, What’s The Best Campaign Type To Use:
Conversion Twitter Ad Card Followers Tweet Engagement Awareness The correct answer is: Awareness CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS
Read moreIn Order To Cement Positive Relationships With Your Brand Advocates On Twitter, You Should:
engage with their online content and give public shout outs to recognize their support empower them to unfavorably review competitors
Read moreCommunity Building On LinkedIn By Organizations With LinkedIn Pages Can Grouped Into Three Main Categories:
Hosting Live networking events with LinkedIn Live, coordinating in-person events with LinkedIn’s Invites feature and publishing industry relevant blog articles. Building LinkedIn
Read moreTo Grow Your Community On Twitter, It Is Suggested That You Should:
Tweet everyone you know in your industry who might like your products Follow every person who has ever mentioned your
Read moreA Social Media Content Calendar Should Be Broken Down Into 2 Major Sections: Your __________ Which Could Contain Items Such As Campaign Starts, Influencer Takeovers, And New Blog Posts, And A More Fine-Grained ______________ Which Could Be A Detailed Schedule Of Every Post For Each Of Your Social Networks.
larger monthly calendar; weekly calendar industry calendar; weekly schedule weekly calendar; post-by-post spreadsheet content strategy; hourly schedule social media strategy; evergreen content
Read moreInstant Experience Is A Paid Advertising Feature On Instagram, Configured To Show Media, Display A Storefront, Complete A Form, Or Explore Lifestyle Images With Tagged Products. To Use Instant Experience, You’ll Need To Create Your Ad In _____________.
Facebook Google Ads the Instagram app Instagram Desktop Hootsuite Ads The correct answer is: Facebook CLICK HERE TO DOWNLOAD FULL
Read moreSocial Media Objectives Should:
flow from, and directly support, social media tactics adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound) adhere to the
Read moreThe Best Method For Determining Future Social Media Targets Is To Establish Benchmarks. You Can Do This By __________________.
extrapolating data from past efforts to estimate future success summing the anticipated revenue accruing from this year’s social media objectives
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