Why is conversion tracking critical for Google App campaigns?
Conversion tracking provides insights that shape push notifications for an app. Conversion tracking enables companies to understand individual user preferences.
Read moreAuthor: Sara Merlin
An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.) Select All Correct Responses
Business goals App-specific goals Stage of app maturity Competitor strategy The correct answer is: Business goals App-specific goals Stage of app maturity
Read moreAnne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms “low”, “good”, and “best” in the column. Asset ratings are distributed based on which criteria?
The number of impressions they receive in each ad group. The all conversion value they acquired over the last 30
Read moreGoogle App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.) Select All Correct Responses
App settings Search queries Location Keywords Ad schedule The correct answer is: App settings Search queries Location CLICK HERE TO
Read moreWhich statement is true regarding Conversions in a Google App campaign?
They’re any action a user performs when using the app. They’re the total number of users who have installed the
Read moreAlex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
Create a library of assets he might use during the ad creation process. Gather feedback from people already using his
Read moreAngela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses
Machine learning can analyze millions of signals and placements in real time. Machine learning reduces human bias and common errors.
Read moreWhat kind of positive impact will machine learning have on the advertising industry?
Machine learning delivers relevant ads to each customer. Machine learning creates company strategies. Machine learning measures performance more effectively. Machine
Read moreHow does asset variety help with reach?
Increased asset variety helps ads show up across more of Google inventory. Increased asset variety lets ads show only on
Read moreLuca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
Google Search, Google Play, Discover, Gmail, and Google Maps Gmail, Google Search, Google Play, and 3M videos in the YouTube
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