At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?
Reporting level Ad group level Campaign level Asset level The correct answer is: Campaign level CLICK HERE TO DOWNLOAD FULL
Read moreAuthor: Sara Merlin
Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?
Reach, demographics, reporting Reach, relevance, simplicity Reporting, relevance, simplicity Reporting, simplicity, demographics The correct answer is: Reach, relevance, simplicity CLICK
Read moreIn what way do Google App campaigns simplify the ad creation process?
Content is taken from the website and social media associated with the app to design different ad formats. The system
Read moreWhen setting up a new Google App campaign, which three settings must be made at the campaign level?
Ad formats, budget, location Ad formats, language, location Budget, language, location Ad formats, budget, language The correct answer is: Budget,
Read moreBen just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three.) Select All Correct Responses
Enter address Add payment Coupon redemption Video views Matched interest The correct answer is: Enter address Add payment Coupon redemption
Read moreSally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct Responses
Machine learning can analyze many signals to determine the right audience for her ad. Machine learning can review competitor performance
Read moreMachine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?
Reporting Optimization Decision making Budget setting The correct answer is: Decision making CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET
Read moreWhy doesn’t machine learning happen immediately after starting a Google App campaign?
The system starts by learning from manual management. Other campaigns in the account need to be analyzed first. There’s a
Read moreWhat are the two key components of a high-quality app experience?
Personalization and video quality Technical performance and personalization Technical performance and user experience User experience and video quality The correct
Read moreWhat are two ways to achieve creative excellence in Google App campaigns? (Choose two.) Select All Correct Responses
Introduce one asset type at a time, to eventually identify which type works best. Follow best practices for uploading a
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