Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select All Correct Responses
- Average cost per in-app action.
- Number of installs.
- Number of best assets.
- Average cost per install.
The correct answer is:
- Number of installs.
- Average cost per install.
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Sources: Google Ads Apps Assessment Certification Course
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