How do Responsive Display Ads use automation?
Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance
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How can Performance Planner serve your business?
By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal
Read moreHank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) The correct answer is: A
Read moreGoogle Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Image ads and AMPHTML ads Image ads and AVHTTPS ads Video ads and AMPHTTP ads Video ads and AMPHTML ads
Read moreGoogle Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Sales, consideration, and integrity Growth, reach, and traffic Relevance, control, and results Influence, awareness, and promotion The correct answer is:
Read moreGoogle Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which
Read moreThree core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
Options and tracking Profit and privacy Credits and context Control and results The correct answer is: Control and results CLICK
Read moreGoogle Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Search, Display, Video, Print, and App Search, Print, TV, Shopping, and App Search, Display, Video, Shopping, and App Social, Video,
Read moreGloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
It harnesses best-in-class intent signals to place her ads against the most relevant content. Her ads enable customers to purchase her clothing
Read moreGavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Remarketing In-Market audiences Similar Audiences Affinity Audiences The correct answer is: Remarketing CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF
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