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Google Ads Display Certification

Google Ads Display Certification

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Demographic targeting Affinity audiences In-Market audiences Custom Affinity audiences The correct answer is: Demographic targeting CLICK HERE TO DOWNLOAD FULL EXAM

Google Ads Display Certification

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Allows advertisers to bid only for clicks from a specific group. Uses machine learning to set bids, which saves time.

Google Ads Display Certification

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Videos Ad dimensions Headlines Images Keywords The correct answer is: Headlines Images CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET

Google Ads Display Certification

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

In-Market audiences Demographic targeting Custom Affinity audiences Similar Audiences The correct answer is: In-Market audiences CLICK HERE TO DOWNLOAD FULL

Google Ads Display Certification

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Target impression share Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Maximize clicks The correct answer is: Target

Google Ads Display Certification

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and

Google Ads Display Certification

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

A Smart Display campaign A Dynamic remarketing campaign A Standard Display campaign A Standard remarketing campaign The correct answer is:

Google Ads Display Certification

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. Shopping

Google Ads Display Certification

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Affinity Audiences In-Market audiences Custom Affinity audiences Demographic retargeting The correct answer is: In-Market audiences CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS

Google Ads Display Certification

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

March 30, 2022April 6, 2022 Sara Merlin 0 Comments

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week.

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