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Google Ads Measurement Certification Assessment

Google Ads Measurement Certification Assessment

Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

He can use Display upsell ads. He can use videos to tell stories. He can highlight brand attributes. He can

Google Ads Measurement Certification Assessment

As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

Provide contact information View an online advertisement Respond to a call-for-action Demonstrate loyalty The correct answer is: View an online advertisement

Google Ads Measurement Certification Assessment

Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?

March 24, 2022April 8, 2022 Sara Merlin 0 Comments

Google Ads Conversion Tracking Conversion Linker Google Optimize Floodlight Counter The correct answer is: Conversion Linker CLICK HERE TO DOWNLOAD

Google Ads Measurement Certification Assessment

Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

March 24, 2022April 8, 2022 Sara Merlin 0 Comments

VTCs are recorded when users interact with an ad and then later convert. In conversion reports, VTC data are included

Google Ads Measurement Certification Assessment

Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)

March 24, 2022April 8, 2022 Sara Merlin 0 Comments

Purchases Directions Leads Sign-ups Pageviews The correct answer is: Leads Sign-ups CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

Google Ads Measurement Certification Assessment

An extra line is included within an ad when location extensions are added to a Google Ad campaign. All it takes is linking Google My Business with a Google Ads account. What can users see when an ad with location extensions is displayed?

March 24, 2022April 8, 2022 Sara Merlin 0 Comments

A call-to-action, a collection of services, or a digital coupon code A website sitemap, specific page links, or a web search button

Google Ads Measurement Certification Assessment

An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?

March 24, 2022April 8, 2022 Sara Merlin 0 Comments

Media objectives Business objectives Marketing objectives Campaign metrics The correct answer is: Business objectives CLICK HERE TO DOWNLOAD FULL EXAM

Google Ads Measurement Certification Assessment

You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)

March 24, 2022April 8, 2022 Sara Merlin 0 Comments

KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a

Google Ads Measurement Certification Assessment

You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)

March 24, 2022April 8, 2022 Sara Merlin 0 Comments

Conversion value/click View-through conversions All conversions Assisted conversions The correct answer is: View-through conversions All conversions CLICK HERE TO DOWNLOAD FULL EXAM

Google Ads Measurement Certification Assessment

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

March 24, 2022April 8, 2022 Sara Merlin 0 Comments

Enable your Google Analytics account in the Google Publisher Toolbar. Link your Google Firebase account with Google Analytics. Make Google

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