Google Ads Measurement Certification Assessment Archives

Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

Display advertising An online-to-offline strategy Third-party lead generation Search engine optimization The correct answer is: An online-to-offline strategy CLICK HERE

Google Ads Measurement Certification Assessment

Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?

Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?

To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?

Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern?

Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?

Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him?

Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?