Google Ads Search Certification Archives

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation The correct answer is: Smart refrigerator reviews

Google Ads Search Certification

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

In-market audiences allow the opportunity to specifically identify what kind of user?

Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

How does automating your bid contribute to a successful Google Ads campaign?

How can Performance Planner serve your business?

How can ad extensions contribute to increasing user engagement?