Which statement describes modern shopping behavior?
People are buying more often, and more items each time. People are buying less often, but more items each time.
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Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
Brand name, product price, and video footage Product image, stock level, and video Brand name, product video, and price comparison
Read moreWhich factors should an advertiser consider when deciding on a bidding strategy?
Results, targeted locations, and purchase history Customer search history, competition, and conversions User journey complexities, performance, and auctions Ad schedule
Read moreWhere can Shopping campaign ads appear on desktop search results pages?
Only at the top or to the right of search results. Only at the top of the search results. At
Read moreWhen visibility is the campaign goal, which bidding strategy should an advertiser choose?
Enhanced cost-per-click (eCPC) Maximize Conversions Target impression share Maximize clicks The correct answer is: Target impression share CLICK HERE TO
Read moreWhat’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
Identify profitable geographical regions for new stores. Create insightful and popular video promotions. Personalize the customer experience wherever they may
Read moreWhat’s one way to make good use of data to accelerate your business and improve profitability?
Create informative spreadsheets for regular meetings. Create personalized product recommendations. Send out birthday and holiday gifts to previous customers. Offer
Read moreWhat’s one way to increase your business profitability?
Make use of data to improve your predictive decision-making. Offer a voucher for an in-store product with every online sale completed. Offer free
Read moreWhat’s one way to create a seamless experience for your retail customers?
Make sure that items added to a cart are saved for later visits. Send e-mails to all previous visitors, offering free gifts.
Read moreWhat’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
Consumers are more likely to remain loyal to a previous or popular brand. Consumers are buying from whichever platform or
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