Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?
- Offer them a specific call to action
- Send targeted advertising
- Show them more ads for services
- Ensure brand loyalty
The correct answer is:
- Offer them a specific call to action
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Sources: Google Ads Measurement Certification Assessment Course
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