Google Analytics 360 Exam Answers 2023 -

Custom Tables support ad-hoc analysis with reports in the Google Analytics user interface
Custom Tables enable you to pull more unsampled historical data
Custom Tables have higher row limits than Unsampled Reports
Custom Tables can be scheduled to run daily

What Is BigQuery?

Data Visualization Tool
Data Warehouse
Dynamic Optimization Tool
Data Transfer Service

Which Of The Following Are Benefits Of Using BigQuery To Analyze Your Analytics 360 Data? (Select Three)

You can access hit-level data
You can query unsampled user page paths
You can create fast, easy-to-share dashboards and charts
You can combine your Analytics 360 data with data from other sources

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What Reporting Objectives Can Be Accomplished In BigQuery But Not Within The Google Analytics Interface? (Select Two)

Analyzing and visualizing Source/Medium values for all website users.
Reporting on e-commerce transaction rates for each brand of your business.
Reporting on the amount of time between events occurring across multiple sessions.
Reporting on the unsampled pageview paths that users followed.

What Needs To Be Created Before Completing The BigQuery Integration With Analytics 360?

Data Table
Google Drive
BigQuery API
Google Cloud Platform Project

Using The BigQuery Export Schema, Which Of The Following Fields Are Available In BigQuery?

Custom dimensions, landing page, hit number, client ID
Clicks, impressions, hit number, client ID
Custom channel groups, landing page, time on page
Custom dimensions, hit number, client ID

Why Would Dbm / Cpm Sessions Reported In The All Traffic > Source/Medium Report Differ From The Number Of Sessions Reported In The Acquisition > Google Marketing Platform > Display & Video 360 Reports? (Select Two)

The All Traffic > Source/Medium report does not include view-through sessions
The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)
The All Traffic reports use the date range set in Google Analytics while the Acquisition > Google Marketing Platform > Display & Video 360 reports report sessions during the lookback window
The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled

The All Traffic > Source/Medium Report May Be Sampled While The Acquisition > Google Marketing Platform > Display & Video 360 Reports Are Always Unsampled

Click-through interaction
Display ad impression
Data-driven interaction
Offline ad interaction

Once Integrated With Campaign Manager, Display & Video 360 Or Search Ads 360, Which Types Of Conversions Can Be Reported In The Conversions > Multi-Channel Funnels Reports? (Select Three)

Ecommerce transactions and Goals from Google Analytics
Floodlight counters
Floodlight sales
Google Ads Conversions

If Your Property Is Integrated With Both Display & Video 360 And Campaign Manager And Auto-Tagging Is Enabled, What Will Be The Source/Medium For Sessions From Display & Video 360?

dcm-dbm / cpm
dfa-dbm / cpm
dbm / cpm
dfa / cpm

A User Sees One Of Your Campaign Manager Ads. The Next Day, The User Navigates To Your Site Through An Email Campaign. How Would Their Session Be Reported In The Campaign Manager > Campaigns Report?

Click-Through Session
View-Through Session
A Click-Through Session and a View-Through Session
The session wouldn’t be reported in Campaign Manager > Campaigns report

Which Of The Following Are Reasons You Would Expect Discrepancies Between Campaign Manager Clicks And Campaign Manager Click-Through Sessions In Google Analytics? (Select Three)

Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign.
It’s possible that the Campaign Manager Advertiser is driving traffic to multiple web properties.
You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging(DCLID values) for Campaign Manager and Display & Video 360 reporting integration.’
Clicks and sessions are recorded differently by different systems.

Which Report Would You Use To Understand How Display Interactions Across The Full Purchase Path Contribute To Conversions?

Assisted Conversions
Time Lag
Path Length
Behavior Flow

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Once Integrated With Campaign Manager, Where Can You Use Campaign Manager Dimensions Within Google Analytics? (Select Three)

Custom Segments
Secondary Dimensions
Custom Reports
Custom Dimensions

In The Acquisition > Google Marketing Platform > Campaign Manager > Campaigns Report, Which Metric Group Would You Select To See Google Analytics Sessions Side-By-Side With Campaign Manager Impressions And Clicks?

Site Usage
Clicks
Floodlight
Ecommerce

Which Of The Following Are Benefits Of Using Auto-Tagging With Your Campaign Manager Integration? (Select Three)

Provides additional advertising dimensions
Removes risk of manual tagging errors
Removes the need to maintain manual tags
Increases data freshness

If You Prefer To See Your Manual Tag Values For Your Campaign Manager Traffic, What Feature Would You Edit In Google Analytics?

Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration
Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration
Enable the Campaign Manager reporting integration
Disable Cost Data in the Campaign Manager integration.

Assuming We Are Using Standard Default Channel Grouping Definitions And DCLID Auto-Tagging, Which Channel Will Include Sessions From Display & Video 360?

Paid Search
Referral
Display
Direct

Once Integrated With Display & Video 360, Where Can You Find The Display & Video 360 Reports Within Analytics 360?

In the left-hand navigation menu under “Customization”
In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform”
In the Admin area under “Product Linking”
From the Account selector, select “Display & Video 360”

Which Of The Following Can You Use Within A Single Custom Report? (Select Two)

The dimensions Landing Page and DV360 Advertiser (GA Model)
The dimensions Landing Page and DV360 Advertiser (CM Model)
The dimension Source/Medium and the metric DV360 Impressions
The dimension DV360 Creative Name (CM Model) and the metric Avg. Session Duration

How Can You Create Audiences In Google Analytics Based On Display & Video 360 Dimensions? (Select Two)

Create an Audience from an existing segment
Go to Admin > Property > Audience Definitions
Create an Audience from a table filter on a Display & Video 360 report
Import an Audience from Display & Video 360 into Google Analytics

Which Of The Following Can Be Done With The Display & Video 360 Integration? (Select Three)

Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site.
Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart.
Create a ‘similar audience’ remarketing list targeting users with click-throughsessions from a specific Display & Video 360 Insertion Order.
Create an audience based on a stage of your custom funnel and share the audience with Display & Video 360 for remarketing.

Which Of The Following Are Benefits Of The Search Ads 360 Reporting Integration? (Select Three)

Search Ads 360 dimensions available in segments
Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports
Additional reports for organic search engine traffic
A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform

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Auto-Tagging Will Ensure That Traffic From Your Search Ads 360 Ads Is Consistently Included In Which Default Channel Grouping?

Social
Display
Paid Search
Organic Search

Which Of The Following Are Used To Calculate ROAS? (Select Two)

Profit margins
Ad spend
Bid limits
Revenue

If You Want To Identify Generic Keywords That Are Driving High Site Engagement, Which Search Ads 360 Report And Metric Would You View? (Select Two)

Bounce rate in Search Ads 360 Treemaps reports
Revenue in Search Ads 360 Campaigns reports
% New Sessions in Search Ads 360 Keywords Reports
Bounce rate in Search Ads 360 Keywords Reports

Which Set Of Reports Would You Use To View Granular Google Ads Dimensions Such As Sitelinks, Bid Adjustments And Search Queries?

Acquisition > Google Ads reports
Acquisition > All Traffic reports
Acquisition > Google Marketing Platform > Search Ads 360 reports
This level of granularity is only available in the Google Ads user interface.