Google Analytics For Beginners Exam Answers 2023

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 Using Tracking Code, Google Analytics Can Report On Data From Which Systems?

  •         E-commerce platforms
  •         Mobile Applications
  •         Online point-of-sales systems
  •         Systems not connected to the Internet

 To Collect Data Using Google Analytics, Which Steps Must Be Completed?

  •         Install Google Analytics desktop software
  •         Create an Analytics account
  •         Add Analytics tracking code to each webpage
  •         Download the Analytics app

 The Analytics Tracking Code Can Collect Which Of The Following?

  •         Language the browser is set to
  •         Type of browser
  •         User’s favorite website
  •         Device and operating system

 When Will Google Analytics End A Session By Default?

  •         After 30 minutes, regardless of user activity on your website
  •         Once the user opens another browser window
  •         When a user is inactive on your site for 30 minutes or more or closes a browser window
  •         At noon every day

Once Google Analytics Processes Data, It’s Stored In A Database Where It Can’t Be Modified.

  •         True
  •         False

 Which Represents The Hierarchical Structure Of A Google Analytics Account From Top To Bottom?

  •         View > Account > Property
  •         Property > Account > View
  •         Account > View > Property
  •         Account > Property > View

 A User With “Edit”? Permissions At The Account Level Will Automatically Have “Edit”? Permissions At Which Other Levels?

  •         User
  •         Property
  •         View
  •         Product

 To Locate A Property’s Analytics Tracking Code, Which Sequence Of Steps Should Be Followed?

  •         Admin > Tracking Code > Tracking Info
  •         Admin > Tracking Info > Tracking Code
  •         Reports > Audience > Tracking Code
  •         Audience Reports > Settings > Tracking Code

 To Use Analytics To Collect Website Data, What Must Be Added To The Website Page HTML?

  •         Google campaign parameters
  •         Google Analytics terms and conditions
  •         Google Analytics tracking code
  •         A permissions button

 Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage To Collect Data?

  •         Immediately after the opening <head> tag of your website
  •         Immediately before the closing </head> tag of your website
  •         Immediately after the opening <body> tag of your website
  •         Immediately before the closing </body> tag of your website


 When A New View Is Created, What Data Will Be Included?

  •         Data from before the view was created
  •         Data from after the view was created
  •         Data from before and after the view was created
  •         No data

 A Deleted View Can Be Recovered By Account Administrators Within How Many Days?

  •         35
  •         65
  •         95
  •         125

 What Are The Options For Filtering Data In Google Analytics?

  •         Exclude data from a view
  •         Include data in a view
  •         Modify how data appears in your reports
  •         All of the above

Why Is It Important To Keep One Unfiltered View When Using Filters With Google Analytics?

  •         To ensure you can always access the original data
  •         In order to configure Goals
  •         In order to use a filter for multiple views
  •         There is no reason to have an unfiltered view

 In Which Order Does Google Analytics Filter Data?

  •         Alphabetical order by filter name
  •         The order in which the filters were last edited
  •         The order in which the filters are applied
  •         Randomized order

 When A Filter Is Applied To A View, What Data Is Affected?

  •         Data from before the filter was created
  •         Data from after the filter was created
  •         All the data available in a view
  •         None of the data available in a view

 What Feature Would Be Used To Compare Two Date Ranges In A Report?

  •         Hourly, Day, Week, Month views in the time graph
  •         Real-time reports
  •         Date range comparison
  •         Account selector

 What Does The “Users”? Metric Measure?

  •         The total number of visits to your website
  •         Users that had at least one session on your site in the given date range
  •         Users that landed on the homepage of your website
  •         Users who have signed up to an email newsletter on your website

 What Is The “Bounce Rate”? In Google Analytics?

  •         The number of times unique users returned to your website in a given time period
  •         The percentage of sessions in which a user exits from your homepage
  •         The percentage of total site exits
  •         The percentage of visits when a user landed on your website and exited without any interactions

 What Is A “Dimension”? In Google Analytics?

  •         The total amount of revenue a business has made in a given date range.
  •         An attribute of a data set that can be organized for better analysis.
  •         A comparison of data between two date ranges.
  •         A report that offers information about your audience.


 What Is A “Metric”? In Google Analytics?

  •         A dimension that can help you analyze site performance.
  •         The dates in your date range.
  •         A segment of data separated out in a report for comparison.
  •         The numbers in a data set often paired with dimensions.

 What Is A “Secondary Dimension”? In Google Analytics?

  •         An additional widget you can add to a dashboard for more specific analysis.
  •         An additional metric you can add to a report for more specific analysis.
  •         An additional dimension you can add to a report for more specific analysis.
  •         A visualization that allows you to understand the impact of your data.

 Which Google Analytics Visualization Compares Report Data To The Website Average?

  •         Pivot view
  •         Comparison view
  •         Performance view
  •         Percentage view

 How Can The Amount Of Data In A Sampled Google Analytics Report Be Increased?

  •         Apply additional filters
  •         Remove the Secondary Dimension
  •         Choose “Faster response”? in the sampling pulldown menu
  •         Choose “Greater precision”? in the sampling pulldown menu

 When Selecting “Share Template Link”? In The Dashboard, What Will Be Shared?

  •         Dashboard only
  •         Data only
  •         Dashboard and data
  •         Neither dashboard nor data

 When A Dashboard Is Shared, Users Can Edit The Dashboard Configuration.

  •         True
  •         False

 What Setting Must Be Enabled To View Data In Demographics And Interests Reports?

  •         Content Grouping
  •         Advertising features
  •         User permissions on the view
  •         In-Page Analytics

What Report Would Best Help Identify Potential Browser Issues With Website Traffic?

  •         The Active Users report
  •         The New vs Returning report
  •         The Browser & OS report
  •         The Source/Medium report

 What Report Shows What Mobile Devices Were Used To View A Website?

  •         The Exit Pages report under “Site Content”?
  •         The Landing Page report under “Site Content”?
  •         The Engagement report under “Behavior”?
  •         The Devices report under “Mobile”?

 Which Traffic Source Dimensions Does Google Analytics Automatically Capture For Each User Who Comes To Your Site?

  •         Source, Keyword, Campaign name
  •         Source, Medium, Keyword
  •         Source, Medium, Campaign name
  •         Medium, Keyword, Campaign name


 Which “Sources”? Are Available In Google Analytics?

  •         Email
  •         Google
  •         (direct)

 Which “Mediums”? Are Available In Google Analytics?

  •         organic
  •         cpc
  •         referral

 Which “Channels” Are Available In The Default Channels Report?

  •         Organic Search
  •         Device
  •         Display
  •         Direct

 What Report Can Show How Particular Sections Of Website Content Performed?

  •         Location
  •         Content Drilldown
  •         Frequency and Recency
  •         Top Events

 What Report Lists The Website Pages Where Users First Arrived?

  •         Events > Pages
  •         All Pages
  •         Exit Pages
  •         Landing Pages

 What Report Should Be Used To Check If Users Are Leaving From Important Pages On Your Website?

  •         Landing Pages report
  •         All Pages report
  •         Exit Pages report
  •         Pages report under Events

 Which Three Tags Does Google Analytics Require For Accurate Campaign Tracking?

  •         Medium, Source, and Content
  •         Medium, Source, and Campaign
  •         Campaign, Content, and Term
  •         Source, Content, and Term

 Which Tags Are Standard Google Analytics Campaign Parameters?

  •         utm_adgroup
  •         utm_source
  •         utm_medium
  •         utm_content

 To Quickly Generate Campaign Tags, What Tool Should Be Used?

  •         The Measurement Protocol
  •         The Segment Builder
  •         The URL Builder
  •         The Goal Selector

 Which Formats May Be Used To Add A Custom Campaign Parameter To A URL?

  • campaign = fallsale
  • = fall sale


 Which Are Examples Of Goals In Google Analytics?

  •         Making a purchase
  •         Signing up for a newsletter
  •         Completing a successful Google search
  •         Submitting a contact information form

 When Creating A Goal In Google Analytics, Which Are Required?

  •         Goal Name
  •         Goal Type
  •         Goal Slot ID
  •         Goal Funnel Visualization

 If The Google Merchandise Store Sets Up A URL Goal Of “/Thankyou”? And A Match Type Of “Begins With”?, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will Count As Goals?

  •         /thankyou.html
  •         /thankyou.php
  •         /thankyou/receipt.php
  •         All of the above

 Google Ads Lets Users Advertise On Which Properties?

  •         Google Search
  •         Google Display Network
  •         Campaign Manager
  •         Google AdSense

 Enabling Auto-Tagging Does What?

  •         Adds Analytics tags to campaign URLs
  •         Adds Google Ads tags to campaign URLs
  •         Adds campaign hyperlinks to website pages
  •         Adds Analytics tracking code to website pages

 What Google Ads Report In Google Analytics Can Show Which Bid Adjustments Resulted In Higher Conversions?

  •         Campaigns
  •         Keywords
  •         Bid Adjustments
  •         Destination URLs