Google Analytics Individual Qualification Exam Answers 2023 -

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Sharing A Custom Report Will Share The Report Configuration And Data Included In The Report.

TRUE
FALSE

What Campaign Parameter Is Not Available By Default In Google Analytics ?

utm_content
utm_source
utm_medium
utm_adgroup

When Does The Tracking Code Send An Event Hit To Google Analytics?

Every time a user performs an action with pageview tracking implemented
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking implemented
Every time a user makes a reservation

Which Reports Require The Activation Of Advertising Features?

Geo reports
Cohort Analysis reports
Real-time reports
Demographics and Interests reports

If A Web Page Visitor Clears The Analytics Cookie From Their Browser, What Will Occur?

All of the above
Analytics will set a new browser cookie the next time a browser loads a tracked page
Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will not be able to associate user behavior data with past data collected

Sampling Is Applied To Reports Before Segmentation.

TRUE
FALSE

To Increase The Speed At Which Google Analytics Compiles Reports, What Action Could Be Taken?

Choose “Faster response” in the sampling pulldown menu
Apply an advanced filter to the report
Remove any filters on the view
Choose “Greater precision” in the sampling pulldown menu

What Model Represents The Hierarchical Structure Of A Google Analytics Account?

Property > Account > View
Account > Property > View
View > Account > Property
Account > View > Property

What Is The “Bounce Rate” In Google Analytics?

Percentage of visits when a user landed on a website and exited without any interactions
Number of times users returned to a website in a given time period
Percentage of total site exits
Percentage of sessions in which a user exits from a homepage

Which Metric Reports On How Often A Channel Contributes To A Conversion Prior To Last-Click Attribution?

Primary conversion
Second-to-last-click attribution
Assisted conversion
Secondary conversion

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What Feature Is Required To Collect The Number Of Comments Users Posted To A Web Page?

Custom Channel Groupings
Calculated Metric
Custom Dimension
Custom Metric

What Is A “Dimension” In Google Analytics?

An attribute of a data set that can be organized for better analysis
The lifetime value of a user in a given date range
A report that offers different demographic information about your audience
A comparison of data between two date ranges

If A Destination Goal Is Created For A Newsletter Sign-Up And A User Completes The Newsletter Sign-Up Three Times In Three Separate Sessions, How Many Goal Conversions Will Google Analytics Count?

Using A Standard Google Analytics Configuration, Which Characteristics Cannot Be Used To Create A Custom Segment?

Users 25 to 34 years old who have their browser set to Spanish
Users who engaged in a social media or email campaign
Users who viewed a page on a website, then watched a video
Users who are female and have children

What Data Does Google Analytics Prohibit Collecting?

Product SKU(s)
Billing city
Purchase amount
Personally identifable information

The Default Session Timeout Duration In Google Analytics Is How Many Minutes?

What Report Compares Metrics Based On User Acquisition Date Over A Series Of Weeks?

User Explorer
Active Users
Users Flow
Cohort Analysis

What Scope Applies To Custom Metrics?

Customer
Session
Hit
User

What Filter Would Only Include Data From A Campaign Titled “Back To School” In Campaign Reports?

Custom Include filter with field “Page Title” and pattern “back to school”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

What Campaigns Require Manual Tags On Destination URLs For Tracking?

None of the above
Google Ads campaigns
Autotagged campaigns
Email campaigns

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When Does The Analytics Tracking Code Send A Pageview Hit To Google Analytics?

Every time a user adds an item to an online shopping cart
Every time a user clicks a video on a website
Every time a user searches on a website
Every time a user loads a webpage with embedded tracking code

Which User Characteristic May NOT Be Used To Change Keyword Bids In Google Ads?:

time of day
location
device
ad preference

Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor?

Campaign and Ad Content
Source and Campaign
Source and Medium
Campaign and Medium

What Criteria Cannot Be Used To Create A Custom Segment?

Ad type
Dimensions
Metrics
Sequences of user actions

What Is A “Metric” In Google Analytics?

The numbers in a data set often paired with dimensions
The dates in a date range
A segment of data separated out in a report for comparison
A dimension that can help analyze site performance

What Feature Is Required To Track Customer Search Terms On A Website?

Enhanced Ecommerce
Site Search
Data Import
Search filters

What Type Of Custom Report Shows A Static Sortable Table With Rows Of Data?

Flat Table
Explorer
Map Overlay
Pivot Table

In Multi-Channel Funnel Reports, What Channel Would Not Be Credited With A Conversion?

Paid and organic search
Website referrals
Social network
Television commercials

Which Reports Indicate How Website Referrals, Organic Search, And Ad Campaigns Assisted In Conversions?

Goals reports
Acquisition reports
Multi-Channel Funnel reports
Ecommerce reports

What Feature Can Join Offline Business Systems Data With Online Data Collected By Google Analytics?

Data import
Goal tracking
User ID
Google Ads Linking

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What Is Not A Filter Setting For Data In Views?

Modify
Include
Restore
Exclude

What Channel Is Not Included In The Default Channels Report?

Direct
Display
Organic Search
Device

To Recognize Users Across Different Devices, What Is Required For User ID?

A new Analytics account for reporting
Google Tag Manager
Sign-in that generates and sets unique IDs
All of the above

Segments Will Not Allow You To Do What?

Create subsets of sessions or users
Permanently alter data
Build custom Remarketing lists
Isolate and analyze data

Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage For Data Collection?

Just after the opening <head> tag
Just before the closing </body> tag
Just after the opening <body> tag
Just before the closing </head> tag

What Would Prevent Data From Appearing In A Custom Report?

Too many metrics in a Custom Report
A filter that removes all the data
Custom Report isn’t shared with users in the same view
Too many dimensions in a Custom Report

Google Analytics Cannot Collect Data From Which Systems By Default?

Offline inventory database
Websites
Online point-of-sale systems
Mobile devices

What Report Indicates The Last Page Users Viewed Before Leaving A Website?

Landing Pages report
All Pages report
Exit Pages report
Pages report

When Does A Default Analytics Session Expire?

When a user is inactive on a web page for more than 30 minutes
After 30 minutes, regardless of user activity on a web page
At noon every day
When a user opens a new browser window

What Does Assigning A Value To A Google Analytics Goal Enable?

Track actual revenue from conversions
Track real-time business revenue
Analyze a website conversion funnel
Compare goal conversions and measure changes to a website

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If The Google Merchandise Store Sets Up A URL Goal Of “/Ordercomplete” And A Match Type Of “Begins With”, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will NOT Count As A Goal?

/ordercomplete.php
/ordercomplete/index.html
/ordercomplete/thank_you.html
/order/complete.php

What Asset Is Used To Build A Remarketing List?

Custom Dimension
Custom Segment
Custom Report
Custom Metric

When Linking A Google Ads Account To Google Analytics, What Is Not Possible?

Import Analytics Goals and transactions into Google Ads as conversions
Adjust keyword bids in Google Ads from Google Analytics
View Google Ads click and cost data next to site engagement data in Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns

A New Custom Channel Group May Be Applied Retroactively To Organize Data That Has Been Previously Collected.

True
False

What Report Shows A Visual Representation Of User Interactions On A Website?

Behavior Flow report
Landing Pages report
Content Drilldown report
Treemaps report

What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?

Users who returned an item they purchased
Users who viewed a homepage
Users who viewed a search result page on a website
Users who viewed product-detail pages

What Report Provides Data On How Specific Sections Of A Website Performed?

Location report
Frequency and Recency report
Content Drilldown report
Top Events report

What Is Not A Benefit Of Using Segments To Analyze Data?

Isolate and analyze specific conversion paths using conversion segments
Permanently modify the data in a view
Analyze users by single or multi-session conditions
Compare behavior metrics for groups of users like Converters vs non Converters

Within How Many Days Can A Deleted View Be Restored?

What Report Shows Which Types Of Mobile Devices Visited A Website?

Technology > Network report
Site Content > Landing Page report
Mobile > Devices report
All Traffic > Source/Medium report

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Views Can Include Website Data Collected Before The View Was Created.

FALSE
TRUE

What Cannot Be Collected By The Default Analytics Tracking Code?

Device and operating system
User’s favorite website
Page visits
Browser language setting

How Would A View Filter Be Configured To Include Only Users From Brazil And Argentina?

Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: include Argentina > Filter 2: include Brazil
Filter 1: include Brazil or Argentina
Filter 1: exclude all countries except Brazil and Argentina

To View Accurate Data In A Custom Report, What Action Should Be Avoided?

Pair metrics and dimensions of different scopes
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension

What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods?

Active Users report
User Explorer report
Users Flow report
Cohort Analysis report

What Report Shows The Percent Of Site Traffic That Visited Previously?

Sales Performance report
Frequency & Recency report
Referrals report
New vs Returning report

For Autotagging, What Parameter Does Google Ads Include In The Destination URL?

adid=
urlid=
utm=
gclid=

Once Filters Have Been Applied, What Is The Option To Recover Filtered Data?

Filtered data is not recoverable
Data may be recovered within 10 days
Data may be recovered within 30 days
Data may be recovered within 5 days

What Report Shows The Percentage Of Traffic That Previously Visited A Website?

Behavior > Frequency and Recency report
Interests > Affinity categories report
All traffic > Referrals report
Behavior > New vs returning report

View Filters May Be Applied Retroactively To Any Data That Has Been Processed.

False
True

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What Is Not A Benefit Of Google Analytics Remarketing?

Show customized ads to customers who have previously visited your site
Allow customers to quickly reorder an item they have previously purchased
Create remarketing lists without making changes to your existing Analytics snippet
Create remarketing lists based on custom segments and targets

If A User Visits A Web Page With An Embedded Video, Leaves Without Clicking On Anything, And The Session Times Out, How Will Google Analytics Report The Session?