Google Analytics Individual Qualification Exam Answers 2023

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Sharing A Custom Report Will Share The Report Configuration And Data Included In The Report.

  •         TRUE
  •         FALSE

 What Campaign Parameter Is Not Available By Default In Google Analytics ?

  •         utm_content
  •         utm_source
  •         utm_medium
  •         utm_adgroup

 When Does The Tracking Code Send An Event Hit To Google Analytics?

  •         Every time a user performs an action with pageview tracking implemented
  •         Every time a user adds an event to their calendar
  •         Every time a user performs an action with event tracking implemented
  •         Every time a user makes a reservation

Which Reports Require The Activation Of Advertising Features?

  •         Geo reports
  •         Cohort Analysis reports
  •         Real-time reports
  •         Demographics and Interests reports

If A Web Page Visitor Clears The Analytics Cookie From Their Browser, What Will Occur?

  •         All of the above
  •         Analytics will set a new browser cookie the next time a browser loads a tracked page
  •         Analytics will set a new unique ID the next time a browser loads a tracked page
  •         Analytics will not be able to associate user behavior data with past data collected

Sampling Is Applied To Reports Before Segmentation.

  •         TRUE
  •         FALSE

To Increase The Speed At Which Google Analytics Compiles Reports, What Action Could Be Taken?

  •         Choose “Faster response” in the sampling pulldown menu
  •         Apply an advanced filter to the report
  •         Remove any filters on the view
  •         Choose “Greater precision” in the sampling pulldown menu

 What Model Represents The Hierarchical Structure Of A Google Analytics Account?

  •         Property > Account > View
  •         Account > Property > View
  •         View > Account > Property
  •         Account > View > Property

 What Is The “Bounce Rate” In Google Analytics?

  •         Percentage of visits when a user landed on a website and exited without any interactions
  •         Number of times users returned to a website in a given time period
  •         Percentage of total site exits
  •         Percentage of sessions in which a user exits from a homepage

 Which Metric Reports On How Often A Channel Contributes To A Conversion Prior To Last-Click Attribution?

  •         Primary conversion
  •         Second-to-last-click attribution
  •         Assisted conversion
  •         Secondary conversion


 What Feature Is Required To Collect The Number Of Comments Users Posted To A Web Page?

  •         Custom Channel Groupings
  •         Calculated Metric
  •         Custom Dimension
  •         Custom Metric

 What Is A “Dimension” In Google Analytics?

  •         An attribute of a data set that can be organized for better analysis
  •         The lifetime value of a user in a given date range
  •         A report that offers different demographic information about your audience
  •         A comparison of data between two date ranges

 If A Destination Goal Is Created For A Newsletter Sign-Up And A User Completes The Newsletter Sign-Up Three Times In Three Separate Sessions, How Many Goal Conversions Will Google Analytics Count?

  •         3
  •         2
  •         6
  •         1

 Using A Standard Google Analytics Configuration, Which Characteristics Cannot Be Used To Create A Custom Segment?

  •         Users 25 to 34 years old who have their browser set to Spanish
  •         Users who engaged in a social media or email campaign
  •         Users who viewed a page on a website, then watched a video
  •         Users who are female and have children

 What Data Does Google Analytics Prohibit Collecting?

  •         Product SKU(s)
  •         Billing city
  •         Purchase amount
  •         Personally identifable information

 The Default Session Timeout Duration In Google Analytics Is How Many Minutes?

  •         5
  •         10
  •         30
  •         20

What Report Compares Metrics Based On User Acquisition Date Over A Series Of Weeks?

  •         User Explorer
  •         Active Users
  •         Users Flow
  •         Cohort Analysis

 What Scope Applies To Custom Metrics?

  •         Customer
  •         Session
  •         Hit
  •         User

 What Filter Would Only Include Data From A Campaign Titled “Back To School” In Campaign Reports?

  •         Custom Include filter with field “Page Title” and pattern “back to school”
  •         Custom Include filter with field “Campaign Name” and pattern “back to school”
  •         Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  •         Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

 What Campaigns Require Manual Tags On Destination URLs For Tracking?

  •         None of the above
  •         Google Ads campaigns
  •         Autotagged campaigns
  •         Email campaigns


 When Does The Analytics Tracking Code Send A Pageview Hit To Google Analytics?

  •         Every time a user adds an item to an online shopping cart
  •         Every time a user clicks a video on a website
  •         Every time a user searches on a website
  •         Every time a user loads a webpage with embedded tracking code

 Which User Characteristic May NOT Be Used To Change Keyword Bids In Google Ads?:

  •         time of day
  •         location
  •         device
  •         ad preference

 Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor?

  •         Campaign and Ad Content
  •         Source and Campaign
  •         Source and Medium
  •         Campaign and Medium

 What Criteria Cannot Be Used To Create A Custom Segment?

  •         Ad type
  •         Dimensions
  •         Metrics
  •         Sequences of user actions

 What Is A “Metric” In Google Analytics?

  •         The numbers in a data set often paired with dimensions
  •         The dates in a date range
  •         A segment of data separated out in a report for comparison
  •         A dimension that can help analyze site performance

 What Feature Is Required To Track Customer Search Terms On A Website?

  •         Enhanced Ecommerce
  •         Site Search
  •         Data Import
  •         Search filters

 What Type Of Custom Report Shows A Static Sortable Table With Rows Of Data?

  •         Flat Table
  •         Explorer
  •         Map Overlay
  •         Pivot Table

 In Multi-Channel Funnel Reports, What Channel Would Not Be Credited With A Conversion?

  •         Paid and organic search
  •         Website referrals
  •         Social network
  •         Television commercials

 Which Reports Indicate How Website Referrals, Organic Search, And Ad Campaigns Assisted In Conversions?

  •         Goals reports
  •         Acquisition reports
  •         Multi-Channel Funnel reports
  •         Ecommerce reports

 What Feature Can Join Offline Business Systems Data With Online Data Collected By Google Analytics?

  •         Data import
  •         Goal tracking
  •         User ID
  •         Google Ads Linking


 What Is Not A Filter Setting For Data In Views? 

  •         Modify
  •         Include
  •         Restore
  •         Exclude

What Channel Is Not Included In The Default Channels Report?

  •         Direct
  •         Display
  •         Organic Search
  •         Device

To Recognize Users Across Different Devices, What Is Required For User ID?

  •         A new Analytics account for reporting
  •         Google Tag Manager
  •         Sign-in that generates and sets unique IDs
  •         All of the above

 Segments Will Not Allow You To Do What?

  •         Create subsets of sessions or users
  •         Permanently alter data
  •         Build custom Remarketing lists
  •         Isolate and analyze data

 Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage For Data Collection?

  •         Just after the opening <head> tag
  •         Just before the closing </body> tag
  •         Just after the opening <body> tag
  •         Just before the closing </head> tag

 What Would Prevent Data From Appearing In A Custom Report?

  •         Too many metrics in a Custom Report
  •         A filter that removes all the data
  •         Custom Report isn’t shared with users in the same view
  •         Too many dimensions in a Custom Report

 Google Analytics Cannot Collect Data From Which Systems By Default?

  •         Offline inventory database
  •         Websites
  •         Online point-of-sale systems
  •         Mobile devices

 What Report Indicates The Last Page Users Viewed Before Leaving A Website?

  •         Landing Pages report
  •         All Pages report
  •         Exit Pages report
  •         Pages report

 When Does A Default Analytics Session Expire?

  •         When a user is inactive on a web page for more than 30 minutes
  •         After 30 minutes, regardless of user activity on a web page
  •         At noon every day
  •         When a user opens a new browser window

 What Does Assigning A Value To A Google Analytics Goal Enable?

  •         Track actual revenue from conversions
  •         Track real-time business revenue
  •         Analyze a website conversion funnel
  •         Compare goal conversions and measure changes to a website


 If The Google Merchandise Store Sets Up A URL Goal Of “/Ordercomplete” And A Match Type Of “Begins With”, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will NOT Count As A Goal?

  •         /ordercomplete.php
  •         /ordercomplete/index.html
  •         /ordercomplete/thank_you.html
  •         /order/complete.php

 What Asset Is Used To Build A Remarketing List?

  •         Custom Dimension
  •         Custom Segment
  •         Custom Report
  •         Custom Metric

 When Linking A Google Ads Account To Google Analytics, What Is Not Possible?

  •         Import Analytics Goals and transactions into Google Ads as conversions
  •         Adjust keyword bids in Google Ads from Google Analytics
  •         View Google Ads click and cost data next to site engagement data in Analytics
  •         Create remarketing lists in Analytics to use in Google Ads campaigns

 A New Custom Channel Group May Be Applied Retroactively To Organize Data That Has Been Previously Collected.

  •         True
  •         False

 What Report Shows A Visual Representation Of User Interactions On A Website?

  •         Behavior Flow report
  •         Landing Pages report
  •         Content Drilldown report
  •         Treemaps report

 What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?

  •         Users who returned an item they purchased
  •         Users who viewed a homepage
  •         Users who viewed a search result page on a website
  •         Users who viewed product-detail pages

 What Report Provides Data On How Specific Sections Of A Website Performed?

  •         Location report
  •         Frequency and Recency report
  •         Content Drilldown report
  •         Top Events report

 What Is Not A Benefit Of Using Segments To Analyze Data?

  •         Isolate and analyze specific conversion paths using conversion segments
  •         Permanently modify the data in a view
  •         Analyze users by single or multi-session conditions
  •         Compare behavior metrics for groups of users like Converters vs non Converters

 Within How Many Days Can A Deleted View Be Restored?

  •         25
  •         5
  •         35
  •         15

 What Report Shows Which Types Of Mobile Devices Visited A Website?

  •         Technology > Network report
  •         Site Content > Landing Page report
  •         Mobile > Devices report
  •         All Traffic > Source/Medium report


 Views Can Include Website Data Collected Before The View Was Created.

  •         FALSE
  •         TRUE

 What Cannot Be Collected By The Default Analytics Tracking Code?

  •         Device and operating system
  •         User’s favorite website
  •         Page visits
  •         Browser language setting

 How Would A View Filter Be Configured To Include Only Users From Brazil And Argentina?

  •         Filter 1: include Brazil > Filter 2: include Argentina
  •         Filter 1: include Argentina > Filter 2: include Brazil
  •         Filter 1: include Brazil or Argentina
  •         Filter 1: exclude all countries except Brazil and Argentina

 To View Accurate Data In A Custom Report, What Action Should Be Avoided?

  •         Pair metrics and dimensions of different scopes
  •         Use multiple dimensions together in the same report
  •         Create a report with Custom Metrics
  •         Use a Custom Dimension as a primary dimension

 What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods?

  •         Active Users report
  •         User Explorer report
  •         Users Flow report
  •         Cohort Analysis report

 What Report Shows The Percent Of Site Traffic That Visited Previously?

  •         Sales Performance report
  •         Frequency & Recency report
  •         Referrals report
  •         New vs Returning report

 For Autotagging, What Parameter Does Google Ads Include In The Destination URL?

  •         adid=
  •         urlid=
  •         utm=
  •         gclid=

 Once Filters Have Been Applied, What Is The Option To Recover Filtered Data?

  •         Filtered data is not recoverable
  •         Data may be recovered within 10 days
  •         Data may be recovered within 30 days
  •         Data may be recovered within 5 days

 What Report Shows The Percentage Of Traffic That Previously Visited A Website?

  •         Behavior > Frequency and Recency report
  •         Interests > Affinity categories report
  •         All traffic > Referrals report
  •         Behavior > New vs returning report

 View Filters May Be Applied Retroactively To Any Data That Has Been Processed.

  •         False
  •         True


 What Is Not A Benefit Of Google Analytics Remarketing?

  •         Show customized ads to customers who have previously visited your site
  •         Allow customers to quickly reorder an item they have previously purchased
  •         Create remarketing lists without making changes to your existing Analytics snippet
  •         Create remarketing lists based on custom segments and targets

 If A User Visits A Web Page With An Embedded Video, Leaves Without Clicking On Anything, And The Session Times Out, How Will Google Analytics Report The Session?

  •         As an event
  •         As a click
  •         As a bounce
  •         As an interaction

 What Is Not Considered A “Source” In Google Analytics By Default?

  •         email
  •         (direct)
  •         google

 What Report Shows Which Web Pages Get The Most Traffic And Highest Engagement?

  •         Frequency and Recency report
  •         Active Users report
  •         Engagement report
  •         All Pages report

 When Will Google Analytics Be Unable To Identify Sessions From The Same User By Default?

  •         When the sessions happen in the same browser on the same device
  •         When the sessions share the same browser cookie
  •         When the sessions happen in different browsers on the same device
  •         When the sessions happen in the same browser on the same day

 What Is A “Secondary Dimension” In Google Analytics?

  •         An additional report dimension for more specific analysis
  •         A dashboard widget that offers more specific analysis
  •         A visualization to understand the impact of data
  •         An additional report metric for more specific analysis

 What Feature Would Be Used To Collect How Many Times Users Downloaded A Product Catalog?

  •         Custom Report
  •         Event Tracking
  •         Calculated Metrics
  •         Custom Dimension

 When The Same Default Tracking Code Is Installed On Pages With Different Domains, What Will Result?

  •         Analytics will associate users and sessions with a single domain
  •         Analytics will not associate users and sessions with any domain
  •         Analytics will send an alert about duplicate data collection
  •         Analytics will associate users and sessions with their respective domains

 To Track Users And Sessions Across Multiple Domains, What First Must Be Set Up?

  •         Data Import
  •         Ad Exchange Linking
  •         Cross-domain tracking
  •         Google Ads Linking

What Scope Would Be Set For A Custom Dimension That Reports Membership Status For A Customer Rewards Program?

  •         Session
  •         Hit
  •         Product
  •         User


 What Report Identifies Browsers That May Have Had Problems With A Website?

  •         The Active Users report
  •         The Browser & OS report
  •         The Source/Medium report
  •         The New vs Returning report

Which Goals Are Available In Google Analytics?

  •         Destination, Event, Duration, Pages/Screens per Session
  •         Location, Event, Time, Users per Session
  •         Destination, Event, Pageview, Social
  •         Pageview, Event, Transaction, Social

 Which Assets Cannot Be Shared In The Solutions Gallery?

  •         Goals
  •         Segments
  •         Custom reports
  •         Custom Dimensions

 What Scope Levels Available For Dimensions And Metrics?

  •         Event-level, duration-level, transaction-level, or user-level scope
  •         Event-level, session-level, transaction-level, or user-level scope
  •         Location-level, duration-level, product-level, or user-level scope
  •         Hit-level, session-level, product-level, or user-level scope

 If A User Watches A Video With Event Tracking Three Times In A Single Session, Analytics Will Count How Many Unique Events?

  •         2
  •         6
  •         1
  •         3

 Filters Cannot Perform What Action On Collected Data?

  •         Include data from specific subdomains
  •         Include shopping preferences
  •         Convert dynamic page URLs to readable text strings
  •         Exclude traffic from particular IP addresses

Which Three Campaign Parameters Are Recommended To Manually Track Campaigns?

  •         Medium, Source, and Content
  •         Campaign, Content, and Term
  •         Medium, Source, and Campaign
  •         Source, Content, and Term

 What Is Used To Create Smart Goals?

  •         Machine-learning algorithms
  •         Custom Reports
  •         Analytics Goals
  •         Remarketing audience

 In Custom Reports, What Must Metrics And Dimensions Share In Order To Report Accurately?

  •         Same view
  •         Same scope
  •         Same Custom Report
  •         Same index

 What Data Is Google Analytics Goals Unable To Track?

  •         Customer’s lifetime value
  •         Making a purchase
  •         Signing up for a newsletter
  •         Watching a video


 What Remarketing Audiences Cannot Be Defined By Default?

  •         Users who speak a particular language
  •         Users who visited a physical store
  •         Users who played a video on a website
  •         Users who visited a specific page on a website

 Which Parameters Can Be Included With An Event Hit For Reporting?

  •         Event, Category, Action, Label
  •         Category, Action, Label, Unique Events
  •         Category, Action, Label, Value
  •         Category, Action, Label, Total Events

 What Report Indicates Where Users Start Or Exit The Conversion Funnel?

  •         Goal Flow
  •         Treemaps
  •         Cohort Analysis
  •         User Timings

 Auto-Tagging Is Used To Collect Data From What Kind Of Traffic?

  •         Social media traffic
  •         Social media traffic
  •         Google Ads Campaign traffic
  •         Website referral traffic

 View Filters Are Applied In What Order?

  •         Creation date
  •         Random order
  •         Sequential order
  •         Alphabetical order

 What Data Table Display Compares Report Metrics To The Website Average?

  •         Pivot
  •         Percentage
  •         Performance
  •         Comparison

 What Feature Must Be Enabled To Use Multi-Channel Funnels?

  •         Custom Dimensions
  •         Advertising Features
  •         Goals or Ecommerce
  •         In-page Analytics

 Custom Dimensions Can Be Used As What?

  •         Primary dimensions in Custom Reports
  •         All of the above
  •         Secondary dimensions in Custom Reports
  •         Secondary dimensions in Standard reports

 In Views That Don’t Have Data Import Enabled, Custom Dimensions Values May Be Viewed For Dates Before The Custom Dimension Was Created.

  •         TRUE
  •         FALSE

 Which Reports Indicate How Traffic Arrived At A Website?

  •         Demographics
  •         Geo
  •         All Traffic
  •         Behavior


 What Metric-Dimension Combination Is Not Valid?

  •         Avg. Time on Page / Device Category
  •         Sessions / Bounce rate
  •         Sessions / Source
  •         Total Events / User Type

 What Is The Set Of Rules That Determines How Sales And Conversions Get Credited Based On Touch-Points In The Conversion Path?

  •         Attribution modeling
  •         Conversion tracking
  •         Channel Groupings
  •         Multi-Channel Funnels

 What Is Not Considered A Default “Medium” In Google Analytics?

  •         referral
  •         google
  •         organic
  •         cpc

 What Feature Is Required To Send Data From A Web-Connected Device (Like A Point-Of-Sale System) To Google Analytics?

  •         The Measurement Protocol
  •         Data Import
  •         Browser cookies
  •         The Networking Protocol

 What Report Indicates The Pages Of A Website Where Users First Arrived?

  •         Landing Pages report
  •         Pages report
  •         Location report
  •         All Pages report

 In Multi-Channel Funnel Reports, How Are Default Conversions Credited?

  •         Second to last campaign, search, or ad
  •         Equal credit along the conversion touchpoints
  •         Last campaign, search, or ad
  •         First campaign, search, or ad

 To Recognize Users Across Different Devices, What Feature Must Be Enabled?

  •         Audience Definitions
  •         Attribution Models
  •         Google Ads Linking
  •         User ID

Which Kinds Of Hits Does Google Analytics Track?

  •         Pageview
  •         Event
  •         All of the above
  •         Transaction

 What Feature Collects Company-Specific Data Such As Member Status?

  •         Custom Filter
  •         Event Tracking
  •         Custom Dimension
  •         Custom Metric