Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?
- To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
- To engage potential customers who make local intent queries regarding pianos.
- To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.
- To engage potential customers who make long-tail queries regarding pianos.
The correct answer is:
- To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
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Sources: Google Shopping Ads Certification Course
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