How is credit dynamically attributed to each touch-point in data-driven attribution?

• It gives more credit to the touch-points closest to the conversion.
• It algorithmically evaluates individual customer paths to assign credit.
• It is distributed evenly to every single touch in a buyer’s journey.
• It assigns the last touch-point 100% of the credit for the conversion.

The correct answer is:

• It algorithmically evaluates individual customer paths to assign credit.

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Sources: Google Ads Measurement Certification Assessment Course

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