Let’s Say You’re Evaluating A Customer Of Your Organization As A Potential Brand Advocate. In Addition To The Three R’s, What’s Another Criteria You Could Use To Determine Whether This Person Would Represent Your Organization Well?
- brand affinity
- political values
- influencer connections
- brand rub
- number of followers
- all of these
The correct answer is:
- brand affinity
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Sources: Hootsuite Social Marketing Course
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