Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.
- A food delivery company running a campaign to get new users.
- An outdoor retailer running a campaign to drive more in-app purchases.
- tCPA (2)
- tCPI (1)
The correct answer is:
- tCPA (2)
- tCPI (1)
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Sources: Google Ads Apps Assessment Certification Course
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