Match each statement about machine learning with the related benefit of Google App campaigns.

  1. Machine learning processes massive amounts of data, to deliver the most effective message to the right user at the right time.
  2. The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management.
  3. Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested users.
  • Relevance (1)
  • Reach (3)
  • Simplicity (2)

The correct answer is:

  • Relevance (1)
  • Reach (3)
  • Simplicity (2)

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Sources: Google Ads Apps Assessment Certification Course

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