Organizations Should Have A Crisis Management Plan For Social Media. This Plan Should Identify The Keywords, Hashtags, Etc. That Should Be Continually Monitored, To Proactively Identify External Issues Before They Spiral Into A Crisis. This Component Of A Crisis Management Plan Is Referred To As A _________.
- Social Surveillance Best Practices
- Social Search Streams
- Social Media Monitoring Strategy
- Brand Awareness
- Social Media Listening Techniques
The correct answer is:
- Social Media Monitoring Strategy
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Sources: Hootsuite Social Marketing Course
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