False True The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: Hootsuite Social

Paid, Owned, Earned Aimed, Taught, Bought Earned, Borrowed, Acquired Earned, Influenced, Purchased The correct answer is: Paid, Owned, Earned CLICK

generating positive conversations on social around your products or services sparking word of mouth recommendations from previous customers forging mutually

Conversion Twitter Ad Card Followers Tweet Engagement Awareness The correct answer is: Awareness CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS

engage with their online content and give public shout outs to recognize their support empower them to unfavorably review competitors

Hosting Live networking events with LinkedIn Live, coordinating in-person events with LinkedIn’s Invites feature and publishing industry relevant blog articles. Building LinkedIn

Tweet everyone you know in your industry who might like your products Follow every person who has ever mentioned your

larger monthly calendar; weekly calendar industry calendar; weekly schedule weekly calendar; post-by-post spreadsheet content strategy; hourly schedule social media strategy; evergreen content

Facebook Google Ads the Instagram app Instagram Desktop Hootsuite Ads The correct answer is: Facebook CLICK HERE TO DOWNLOAD FULL

flow from, and directly support, social media tactics adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound) adhere to the