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Google Ads Apps Assessment Certification 

Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?

March 31, 2022April 7, 2022 Sara Merlin 0 Comments

At least two landscape images without any superimposed text or logo. At least two landscape images with a watermark of

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Google Ads Apps Assessment Certification 

Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?

March 31, 2022April 7, 2022 Sara Merlin 0 Comments

Shayley will be taken to a Google search page with “hiking boots” pre-populated as her search term. Shayley will be taken to

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Google Ads Apps Assessment Certification 

What’s the maximum number of localized store listing experiments that can be run at once in Google Play?

March 31, 2022April 7, 2022 Sara Merlin 0 Comments

2 3 5 4 The correct answer is: 5 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

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Google Ads Apps Assessment Certification 

Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

March 31, 2022April 7, 2022 Sara Merlin 0 Comments

The system needs a minimum of 30 unique conversion events across 30 days. The system needs a minimum of 10

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Google Ads Apps Assessment Certification 

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.) Select All Correct Responses

March 31, 2022April 7, 2022 Sara Merlin 0 Comments

A travel app looking to increase their user base by 50% in the next six months. A dating app earns

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Google Ads Apps Assessment Certification 

What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

March 31, 2022April 7, 2022 Sara Merlin 0 Comments

Proactively target an audience with most-engaging video assets. Send push notifications to high-value users, reminding them to use an app. Focus marketing strategies on

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Google Ads Apps Assessment Certification 

What’s usually the last touchpoint at which you might influence a user’s decision to install your app?

March 31, 2022April 7, 2022 Sara Merlin 0 Comments

App campaign ad Offline marketing efforts App store listing Website where the app is featured The correct answer is: App

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Google Ads Apps Assessment Certification 

Which of the following roles does an app play in overall business strategy?

March 31, 2022April 7, 2022 Sara Merlin 0 Comments

Identifying the most important audiences for your business. Improving the average order value of your customer base. Driving as much

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Google Ads Apps Assessment Certification 

What are the two main marketer objectives for app promotion?

March 31, 2022April 7, 2022 Sara Merlin 0 Comments

Engagement and website growth Discovery and engagement Discovery and global expansion Global expansion and in-store sales The correct answer is: Discovery and

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Google Ads Apps Assessment Certification 

What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct Responses

March 31, 2022April 7, 2022 Sara Merlin 0 Comments

Apps are guaranteed to run faster than mobile sites. Apps automatically look better than mobile sites. Apps generate higher conversion

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