Industry insights purchased from third-party companies. Reviews left on an app listing. Segmented data taken from surveys. Conversion tracking and machine learning.

Machine learning lets William spend more time on marketing strategy than campaign details. Machine learning handles client communication, giving William

Set the campaign’s daily budget as planned initially, then fluctuate it on a weekly basis. Set the campaign’s daily budget

A significant percentage of app users churn after three months. Apps can be accidentally uninstalled. Users who haven’t yet downloaded

So advertisers know if their audience targeting is successful. So advertisers know if frequency capping is working. So advertisers know

Google offers more segmentation information for VTCs than all other networks. The VTC metric used by Google is different from

Key features of the app The title of the app Contact details The brand name The correct answer is: Key

During the entirety of the ad. At the beginning of the ad. Midway through the ad. At the end of

App downloads are growing year over year. While on mobile devices, users spend the majority of time in apps. Apps

The system can automatically create individual ad groups to accommodate each asset type. The system has flexibility to create individual