Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? (List the first step at the top.)

Darian signs into his Google My Business. Darian selects Website from the Home menu. Darian updates all his relevant business

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Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?

To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make

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Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?

Offer them a specific call to action​ Send targeted advertising Show them more ads for services Ensure brand loyalty The

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Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales. What is the best way for Carlos to achieve this within Google Ads?

Create a new audience to represent offline shoppers. Import offline conversions. Use Audience insights to define an offline audience. Use

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Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?

Link her Google Ads and Analytics accounts Select the Conversion Linker as her tag type Use a custom HTML tag

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Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?

Brianna can convert offline customers into online shoppers. Brianna can measure how many shoppers intend to visit her physical store.

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