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(Click on the questions, to get the correct answers)

True Or False: Based On The Content, Consumers Can Choose One Brand Over Another.

• False
• True

 Who Is NOT A Member Of A Content Marketing Team?

• Customer success specialist
• The content strategist
• A designer
• SEO / Data analyst

 What Is One Goal You Can Accomplish Using Content Marketing?

• Increase website traffic
• Train employees
• Complete a work retreat

 How Many Competitors Do You Need To Have In Order To Analyze The Competition?

• 7-10
• 5-7
• 1-3
• 3-5

 Fill In The Blank. Audience Research Largely Consists Of Understanding The___that Your Customer Faces, And What Solutions Your Business Can Offer.

• Energy
• Weather
• Attitude
• Problems

 When You’re Running A Content Audit, What Is The First Thing You Need To Do?

• Write out the original goals/objectives
• Compile all content URLs into a spreadsheet
• Collect engagement metrics from social media

 Which SEMrush Tool Will Help You Create New Topic Ideas To Create Content With?

• Post Tracking
• Content Audit
• Topic Research Tool
• SEO Writing Assistant

 What Is A Content Calendar?

• A calendar listing what social media posts are scheduled and when
• A shareable resource that all teams can use to plan content marketing activity
• A calendar of important holidays to focus content on

 What Should The Average Length Of Paragraphs In A Blog Post Be?

• 10-12 sentences
• 1-2 sentences
• 5-7 sentences
• 2-4 sentences

 When It Comes To Optimizing A New Blog Post, Which Parts Of The Content Should Be Optimized?

• Headers, footers, title tags, meta-titles, and the meta-description
• Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
• Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

 What Is A Great Way To Make Sure Your Content Is Seen By Your Fans, Their Friends, And Your Target Audience?

• Post the same piece of content every day
• Promote the content on social media through a Boosted Post
• Have the customer success team call and notify customers of a new content release

 How Can You Update A Piece Of Content To Make It High-Quality Content? Choose 3 Options.

• Divide the piece into smaller pieces, and post them separately
• Make the CTA clearer
• Implement more relevant keywords
• Improve the headlines

 What Is The Best Way To Gain Leads From Content Marketing?

• Have a pop-up box on each blog post
• Create a piece of content a user has to exchange information to access
• Ask at the end of every paragraph for the user to sign up