The Hootsuite Analytics Overview Automatically Analyzes Two Time Periods: The One You Select, And The Corresponding Length Of Time Before That. For Example, If You Select The Last 7 Days, The Overview Will Automatically Pull Data From The Previous 14 Days. Why Would This Be A Benefit?

• to put your analytics results in a more historical perspective
• to provide an estimate of future trends
• this is not a feature of the overview module
• to add fullness to your metrics reports
• to make it easier to generate ROI reports for key stakeholders

The correct answer is:

• to put your analytics results in a more historical perspective

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