Tom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this?
- By setting up an attribution action for website purchases.
- By setting up a conversion action for in-app purchases.
- By setting up a conversion action for website purchases.
- By setting up an attribution action for in-app purchases.
The correct answer is:
- By setting up a conversion action for in-app purchases.
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Sources: Google Ads Measurement Certification Assessment Course
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