Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

• Location targeting is not decided by machine learning.
• Machine learning will choose an ad schedule for campaigns without her input.
• Machine learning will choose the keywords used to serve her ads to users.
• Machine learning helps her set the appropriate bid for each and every auction.

The correct answer is:

• Machine learning helps her set the appropriate bid for each and every auction.

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Sources: Google Ads Search Certification Course

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