Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.) Select All Correct Responses
- A daily budget should be at least 50 times the tCPI.
- A daily budget should be at least 5 times the tCPA.
- A daily budget should be at least 10 times the tCPA.
- A daily budget should be at least 25 times the tCPI.
The correct answer is:
- A daily budget should be at least 50 times the tCPI.
- A daily budget should be at least 10 times the tCPA.
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Sources: Google Ads Apps Assessment Certification Course
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