What are key factors to keep in mind when choosing a bidding strategy for your campaign?

• Performance, auctions, and user journey complexities
• Budget, competition, and user thought processes
• Location, calls-to-action, and user conversion costs
• Targeting, auctions, and campaign cost-per-click

The correct answer is:

• Performance, auctions, and user journey complexities

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Sources: Google Ads Display Certification Course

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