What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

March 22, 2022 Sara Merlin 0 Comments

Ads that include the product on-screen had higher ad recall.
Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
Ads with a person speaking directly to camera had lower ad recall.
Text slides, subtitles, and voiceovers are associated with higher brand awareness.
Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

The correct answer is:

Ads that include the product on-screen had higher ad recall.
Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

Sources: Google Ads Video Certification Course

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