What Is The Difference Between Max Conversions And Target CPA?

• There is no difference.
• Target CPA guarantees a price per conversion, whereas Max Conversions does not.
• Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.

The correct answer is:

• Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.

Sources: SEMrush PPC Automation Certification Course

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