What Is The Point Of The ‘Traffic Cost’ Metric In The SEMrush Organic Research Positions Report? What Does This Metric Mean?

• Traffic cost is a value entered by a user
• Traffic cost is an estimation of how much it would cost to bid on organic keywords through Google Ads
• Traffic cost is an estimation of the budget for a Google AdSense campaign
• Actually, this screenshot is taken from the Paid Search Positions Report
• Traffic cost is an amount of money made with Google AdSense

The correct answer is:

• Traffic cost is an estimation of how much it would cost to bid on organic keywords through Google Ads

Sources: SEMrush SEO Toolkit Certification course

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