What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

Proactively target an audience with most-engaging video assets.
Send push notiﬁcations to high-value users, reminding them to use an app.
Focus marketing strategies on similar users who bring long-term value to a business.
Focus marketing eﬀorts only on those users that are already engaging with an app regularly.

The correct answer is:

Focus marketing strategies on similar users who bring long-term value to a business.

Sources: Google Ads Apps Assessment Certification Course

To see all the questions and correct answers of the Google Ads Apps Assessment Certification Exam, Click Here – Google Ads Apps Assessment Certification Answers