When Used As A Content Site KPI, What Does A High Average Time On Page Indicate About A Specific Page’s Performance?

• Strong performance: Users are highly engaged with the page.
• Poor performance: Users are struggling with the page.
• It depends on the specific page and its purpose.
• Average Time on Page should never be used as a KPI for a content site.

The correct answer is:

• It depends on the specific page and its purpose.

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Sources: Google Analytics For Power Users Certification Course

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