Which of the following is a benefit of search advertising over display advertising?

  • Search ads are more likely to be clicked on
  • Search advertising is cheaper than display advertising
  • Search advertising allows ads to be created in multiple formats
  • Search advertising is shown to customers who are searching for your specific terms

The correct answer is:

  • Search advertising is shown to customers who are searching for your specific terms

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Sources:  Google Digital Garage Final Certification Course

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 Google Digital Garage Final Exam Answers

 

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