Which of the following roles does an app play in overall business strategy?

• Identifying the most important audiences for your business.
• Improving the average order value of your customer base.
• Driving as much traffic as possible to a .com website.
• Delivering a great user experience as part of the customer journey.

The correct answer is:

• Delivering a great user experience as part of the customer journey.

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Sources: Google Ads Apps Assessment Certification Course

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